OpenAI Launches GPT-4 API For Everyone

Here are five things in tech that happened this week and how they affect your business. Did you miss them?

1 – OpenAI launches GPT-4 API for everyone.

Research laboratory OpenAI announced on its Twitter feed that GPT-4 API is available to “all API paying customers.” For those immersed in open source artificial intelligence this is monumental as it will “give developers access to OpenAI’s LLM” (large language model) that can be applied to their own products. OpenAI plans to extend the API to new developers by the end of this month. The company will also begin to phase out older models – GPT3 – with plans to implement newer models after the new year. (Source: Ars Technia)

Why this is important for your business:

Although many of us have been playing with the ChatGPT interface, we’re only scratching the surface of what it can do. That’s because we’re just using external data scraped from the Internet (and cutting off in September 2021). The real power in generative AI is to use these tools with our company’s data to provide quick answers and eventually automate tasks. To do this we have to integrate ChatGPT and our databases. With the availability of the company’s API tools, and some developer assistance, we will soon really start seeing the value of AI.

2 – Study: TikTok loses popularity as an ecommerce search engine.

Online merchants take note – if you utilize TikTok as an advertising route you might want to reconsider. Danny Goodwin of Search Engine Land reported on a notable drop in the number of people who use TikTok as their go-to source for product searches. Citing a CivicScience study decreasing percentages have been seen in GenZ usage – from 18 percent in 2022 to 11 percent currently. The same for Millennials – 10 percent down to 5 percent. (Source: Search Engine Land)

Why this is important for your business:

Goodwin points out that across

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