While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses.
SEO might not be the immediate answer to your digital marketing needs.
Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.
1. You require fast results
Do you need fast results for your business and a way to attract tons of visitors to your website in no time? Then SEO may not be your best course of action.
SEO takes time to work.
New websites can take at least three to six months to rank on Google. Even then, 95% of pages don’t enter the top 10 positions within a year, per an Ahrefs study.
Results will vary depending on your strategy, but data suggests that you must wait to see an impact. That’s why this path is not for everyone.
For example, if you are hosting a one-time event or concert, or it’s the first time you are organizing it, you are limited in time.
You can’t just wait for search engines to index your website or for people to start searching for your event. You need to make them aware of it and get them excited.
That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register.
Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. You want to show people how awesome your solution is and how it can solve their problems.
Here, you can’t rely solely on SEO. You’ll need to use other marketing methods to grab your audience’s attention and convince them to try your solution.
PPC advertising is key in this case. After you build up some traction and reputation, you can start investing in SEO, as people will search for your solution independently.
So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market.
You’ll need marketing methods that will help you reach your target audience instantly, such as social media ads or other types of paid advertising, and drive them to your website or landing page.
2. You operate on a tight budget or limited resources