Representatives of the Quebec business community are criticizing the measures introduced by the government to protect French.
In an open letter sent to a Montreal daily, economic organizations – the Retail Council of Canada (RCC), the Conseil du Patronat du Québec (CPQ), the Association québécoise de la quincaillerie et des matériaux de construction, Manufacturiers et Exportateurs du Québec, the Canadian Federation of Independent Business (CFIB) and the Fédération des chambres de commerce du Québec – asked the Legault government to review its position on the issue.
In their view, the French-language rules on commercial signage would force businesses to make changes that would often be difficult to put in place within two weeks.
“Unfeasible in such a short space of time,” argued Michel Rochette, president of the RCC’s Quebec section and spokesperson for the group behind the letter.
The letter’s authors said that “the government had promised a three-year deadline for the implementation of rules which, to date, have still not been adopted.”
While Bill 96 was finally passed in 2022, some of the measures concerning businesses, the “rules of the game,” as Rochette calls them, were only tabled in January this year.
Their final version has not yet been adopted.
His conclusion is, therefore, simple: “We can’t make any changes until we have the rules.”
The deadline for compliance with Quebec’s new regulations is June 1.
On that date, any mention of “on/off” on a button would be banned under the provisions of Bill 96, as would “play” on any player and many other words that were not yet subject to the French rule because they did not relate to the safe use of a product.
The logistical challenge of the adaptation period is a real concern for the co-signatories of Saturday’s open letter.
But the problem is broader.
According to Rochette, outdoor advertising will also turn into a logistical nightmare.
“Quebec businesses already went through an entire transformation, which was completed barely five years ago, of all outdoor signage for businesses,” says Mr Rochette. “Now, the regulations tell us that we have to go through a new phase of change. So all the signs that have been modified will have to be redesigned in an even shorter timeframe.”
The RCC chairman pointed out that signage is also subject to constraints set by municipalities