Planet Fitness value plummets $400M after transgender turmoil

Planet Fitness critics are saying “go woke, go broke,” calling on the top fitness chain to receive the “Bud Light” treatment after an uproar over its transgender locker room policy created a social media stir.

The chain saw a $400 million dive in valuation from $5.3 billion to $4.9 billion just days after revoking an Alaska woman’s membership for snapping photos of a transgender woman, who was biologically male, shaving in the women’s locker room, according to a Daily Mail report.

Patricia Silva’s issue was first reported by the conservative X account Libs of TikTok, which has since continuously urged gym goers to boycott the chain and blasted the company for creating unsafe spaces for women. On Tuesday, the account shared an update regarding the valuation drop.


A Planet Fitness health center. (Don and Melinda Crawford/UCG/Universal Images Group via Getty Images / Getty Images)

“Whoa. Planet Fitness saw $400 Million wiped off its value since we broke the story of them allowing men in female lockers rooms and then banning the woman who exposed it. Turns out people don’t want to support companies who cave to gender pseudoscience and allow men in womens’ private spaces! #BoycottPlanetFitness Do not let up! Keep it going!” the post read.

Ticker Security Last Change Change %
PLNT PLANET FITNESS INC. 63.30 -0.80 -1.25%

Silva claimed a 12-year-old girl who was in the locker room was also uncomfortable with the biological male’s presence.

Planet Fitness confirmed Silva’s membership was canceled after taking photos and/or videos in the locker room –—a policy violation.


Libs of TikTok post

Libs of TikTok posted about the value loss of Planet Fitness days after bringing the incident to the X platform. (Libs of TikTok/FOX Business)

In an earlier statement to Fox News Digital, Planet Fitness chief corporate affairs officer McCall Gosselin clarified company policy on gender identity.

“As the home of the Judgement Free Zone, Planet Fitness is committed to creating an inclusive environment,” he said in the statement.

“Our gender identity non-discrimination policy, states that members and guests may use the gym facilities

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The business of saving the planet: Niagara College embraces unique approach

Al Unwin is the dean of business, tourism and the environment at Niagara College.

On the surface, it might not make sense that Niagara College would offer up its dean of business to speak about Earth Day.

After all, doesn’t business, unchecked capitalism and financial greed shoulder much of the blame for a planet in environmental peril? Maybe. But maybe that’s where the solution lies.

And to be clear, Al Unwin isn’t the college’s dean of business, full stop. He’s the dean of business, tourism and, yes, the environment. It’s a somewhat unique position that doesn’t take too long of an explanation to make sense.

“We have to change how the free-market capital system works, that it can’t be profit for pure profit motivation if it’s going to continue to degrade our natural systems. Because it’s clear that that will not only lead to an ecological disaster, it will lead to a business economic disaster as well,” he said.

“It’s OK to make money, but we can’t continue to do that unethically.”

Unwin has been with the college since the mid-1990s when he came on to help develop some environmental programs. Before that he’d spent a good chunk of his adult life exploring how mining operations affected the surrounding environment.

“I think for me (it was) a bit of a career changing moment when I saw the impact of some of these mining operations and how contaminated the water was,” he said.

After helping the college develop some environmental programs, he was asked to stay on to teach. Despite having two parents who were teachers, the job was never something he thought he’d pursue. However, he understands that solutions are going to take the efforts of many. What better way to amplify his impact than to teach others?

“If it was just me, if I was one farmer, I would do a lot. But now I’ve got 20 people each year doing it over time. I think that’s where you really start to see the true impact of education when it comes to schools,” he said.

Unwin’s not one to seek the limelight. If it were his choice, he probably wouldn’t do media interviews about his work, or even last December’s involvement with a United Nations conference on biodiversity in Montreal, something he considers one of his crowning career achievements.

However, in the space of a climate change and biodiversity crisis that could spell doom, he understands he has to go out of his

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