A concert venue built into a natural rock formation outside of Denver, CO
Amy Sparwasser | iStock Editorial | Getty Images
This story is part of CNBC’s quarterly Cities of Success series, which explores cities that have transformed into business hubs with an entrepreneurial spirit that has attracted capital, companies and employees.
Two cities in Colorado are experiencing tech-fueled economic booms, with Denver’s skyline transforming and Boulder’s gross domestic product surging. This growth is driven by a mix of factors, including a strong military presence, leading universities, and a focus on high-tech industries such as aerospace and quantum tech, as reported in CNBC’s primetime special “Cities of Success: Denver & Boulder,” which airs April 11 at 10 p.m. EDT.
However, the influx of people and businesses has brought challenges like a growing homeless population, affordability issues and infrastructure strain.
While the tech boom benefits both cities economically, Denver stands out because it continues to see growth in other areas: professional sports, a popular outdoor recreation venue, and a cannabis industry that is expected to see double-digit growth in the future.
Cannabis correction, not retreat
Marijuana plants at a grow facility in Denver.
Matthew Staver | Bloomberg | Getty Images
In the past decade, legal marijuana sales have added a staggering $15 billion to Colorado’s economy, with nearly $3 billion of that coming from taxes.
“Cannabis is a strong sector. [It represents] tens of thousands of jobs in Colorado — billions of dollars of economic activity,” Colorado Gov. Jared Polis told CNBC in a recent interview.
The city of Denver has benefited significantly, with marijuana sales surpassing $6 billion since 2014. According to data from the Denver Department of Excise and Licenses, the city’s marijuana tax revenue collection crossed the half-billion mark last year, hitting $501.5 million in August 2023.
Despite being a national trailblazer since 2014 — when it was the first state to legalize recreational marijuana — the Centennial State’s cannabis industry has been experiencing a significant decline following the pandemic.
A recent report shows a 24% drop in Denver’s cannabis revenue compared with 2021. Despite this dip, Polis told CNBC that he remains optimistic about the future of marijuana.
Industry experts predict a return to growth. The governor’s Office of State Planning and Budgeting forecasts a 16% revenue increase for the state overall in 2024, highlighting the industry’s long-term potential.
“There is still healthy growth