Brookfield on path to boost earnings with fast-growing insurance arm

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Pedestrians and office workers walk past the Bay St. entrance to Brookfield Place in Toronto’s Financial District on July 12, 2022.Fred Lum/the Globe and Mail

One of the cornerstones of Brookfield Corp.’s BN-T plan to boost its earnings over the next five years is a business that barely existed for the company three years ago: Its fast-growing insurance arm.

What started as a small business allowing pension plans to transfer risk for future liabilities, and a virtual rounding error on Brookfield’s vast balance sheet as recently as 2020, is soon expected to reach US$100-billion in assets under management, then balloon to US$250-billion by 2028.

“We have lofty ambitions,” said Sachin Shah, chief executive officer of Brookfield’s insurance arm, in an interview. “It could be a very sizable part of the overall franchise.”

The business Brookfield set out to build three years ago is designed to be sleepy and steady. Through Brookfield Reinsurance Ltd. BNRE-T, the publicly listed subsidiary that holds its insurance assets and operating companies, it mostly offers predictable income to retirees, insurance to other insurers and other types of plain-vanilla life and casualty policies.

Brookfield is deliberately keeping its exposure to property insurance small, as liabilities from severe weather events and natural disasters such as wildfires and floods have become increasingly unpredictable.

Instead, its core product is annuities with fixed interest rates – a kind of insurance that converts a lump-sum premium into a promise of regular payments with interest over a period of time.

Don’t throw out Brookfield Infrastructure with the market bath water

It is a far cry from the prestige of owning gleaming office towers in large cities, the high-stakes deal making of private equity or the global urgency to build new renewable energy sources, where Brookfield is already well established.

But the popularity of annuities has spiked, first as upheaval from the COVID-19 pandemic created a larger appetite for predictable income, and then as rising interest rates made the returns offered on the products more attractive.

In the span of a few years, insurance has become one of three pillars of Brookfield’s strategy, along with its established, US$865-billion asset-management arm and a growing private wealth business forged through its 2019 purchase of a majority stake in Oaktree Capital Group LLC.

Over the next five years, Brookfield’s insurance-solutions business is expected to account for more than a third of

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A business group wants to give West Ferris a boost

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Mike Gelinas has been away from North Bay for 15 years.  Upon his return he did not like what he saw in West Ferris. He felt it was time for action

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“Forty per cent of North Bay lives in West Ferris,” says Gelinas.  “We have to start to take care of them. A few months ago, six of us got together and let’s pursue this and see if there is any interest.”

The one-time North Bay Chamber of Commerce president was compelled to take action.  Gelinas has been meeting with more than 60 West Ferris business owners to construct a plan to revive this part of North Bay. 

“The unofficial name is the ‘Ferris Business Network’ and we are up to 65 businesses who first got together about three months ago to promote West Ferris,” says Gelinas. 

How do they plan to do that? 

“We are planning to have different activities or different events so we can get people to come back to West Ferris,” says Gelinas.  “We are looking at having a ‘Ferris Fun Day’ in the summer. It will be a BBQ, but instead of having it in one location, we are going to have it in six to 10 locations,” remarked Gelinas.  “We are going to have passports; you get stamped at each place and if you fill your passport, you get a prize.  The whole purpose of it is to get people to come and see how beautiful Ferris is.”

There are a couple of other events Gelinas and his group have in store for that part of town. 

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“We are going to host an outdoor movie and long term we want to have a Shadfly monument in Ferris,” states Gelinas.  “Once the visitors are finished looking at things downtown, they can spare some time to come down to Ferris and look at the monument. It will be a white monument except for two weeks of the year when the Shadflies come,” says Gelinas. 

Those are mainly short-term fixes, what about a long-term change.

“The long-term heal is that if we keep doing these ‘cute’ things, we will get people to come back to Ferris,” remarked Gelinas. “Business will get better, and we will get businesses to come here and the people in Ferris will appreciate what they have in their midst,” says Gelinas.

“It’s been a long time coming,”

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